Iconic Promotions


Questions? Call 973-652-8488

Iconic Events

Gelareh Mizrahi Mini Mart

Complete store takeover branding event

For 3 days in Sept 2019, designer Gelareh Mizrahi staged a complete “rebranding” of our Lafayette location. 

It entailed the repainting of the store exterior from black to neon green, brand exclusive products, staff wear, and online promotion. The event was well attended and received and lent to an expanded awareness of the Mizrahi brand in NYC.


Half-Store Takeover Branding Event

May 12-14, 2022
To promote their new makeup line, Saie Beauty commandeered half of our Mulberry location, replacing all magazine racks with their own premiere publication.

The location closed at 9pm to allow for their setup. The doors to our rebranded location then re-opened at 6am.
Upon event completion, the location was restored in only 3 hours.

Black Fashion Fair

Brand Awareness Event

February 8-9, 2022
An in-store promo event for Black Fashion Fair’s first magazine, Volume 0: SEEN, a visual exploration of Black culture’s impact and representation in the fashion industry. 

At a hefty 200 pages, the physical archive is testament to Black artists’ influence on fashion, as the pages “are about collaboration and the power of community.”

Grand Collection

A collaboration between Iconic & Grand Collection

March 31, 2022
A collaboration between Iconic Magazines, the historic Manhattan print shop known for holding rare archival publications of yesteryear, and Grand Collection, the fashion brand centered on the local New York skate community.

The 6-hour event was produced by Benjamin Oleyanik, the founder of Grand Collection Magazine for “A Paper Trail,” new independent zine celebrating skateboarding, punk rock and hip-hop. 

The event featured merchandise with both the brands of Grand Collection and Iconic Magazines.

Frank Ocean Event “Boys Don’t Cry” Brand Awareness Event

August 2016

A full-store takeover to promote Frank Ocean’s ‘Boys Don’t Cry’ magazine publication which was released as a companion piece to his album ‘Blonde’.

The event lasted a full two days.

“Give me such shows — give me the streets of Manhattan!”

– Walt Whitman

Need info? Need help planning?
Call 973-652-8488