Gelareh Mizrahi Mini Mart
Complete store takeover branding event
For 3 days in Sept 2019, designer Gelareh Mizrahi staged a complete “rebranding” of our Lafayette location.
It entailed the repainting of the store exterior from black to neon green, brand exclusive products, staff wear, and online promotion. The event was well attended and received and lent to an expanded awareness of the Mizrahi brand in NYC.
Half-Store Takeover Branding Event
May 12-14, 2022
To promote their new makeup line, Saie Beauty commandeered half of our Mulberry location, replacing all magazine racks with their own premiere publication.
The location closed at 9pm to allow for their setup. The doors to our rebranded location then re-opened at 6am.
Upon event completion, the location was restored in only 3 hours.
Black Fashion Fair
Brand Awareness Event
February 8-9, 2022
An in-store promo event for Black Fashion Fair’s first magazine, Volume 0: SEEN, a visual exploration of Black culture’s impact and representation in the fashion industry.
At a hefty 200 pages, the physical archive is testament to Black artists’ influence on fashion, as the pages “are about collaboration and the power of community.”
A collaboration between Iconic & Grand Collection
March 31, 2022
A collaboration between Iconic Magazines, the historic Manhattan print shop known for holding rare archival publications of yesteryear, and Grand Collection, the fashion brand centered on the local New York skate community.
The 6-hour event was produced by Benjamin Oleyanik, the founder of Grand Collection Magazine for “A Paper Trail,” new independent zine celebrating skateboarding, punk rock and hip-hop.
The event featured merchandise with both the brands of Grand Collection and Iconic Magazines.
“Give me such shows — give me the streets of Manhattan!”
– Walt Whitman